and its mission, and we believe that ultimately the courts will find it consistent with the law. >> the ban, or portion control as the mayor calls it, puts a 16 ounce cap on sugary drinks sold at restaurants, delis, movie theaters, sports venues and street cars but doesn't include stores like 7-eleven, a major point of contention. bloomberg says 70,000 people die each year from obesity-related diseases. 5,000 of them from new york. state figures, however, show this was over a tleer-year period and the cost of treatment is taking a financial toll on city funds. new york paid nearly $12 billion on obesity-related diseases in 2011. diseases the cdc says has taken aim at new york's minority communities. the mayor's decision to limit how much soda people drink is not necessarily popular with the public. >> i think it's great. there shouldn't have been a ban in general or even proposition for a ban. >> until a definitive ruling on this issue, they're all in limbo. vendors who doubled down in anticipation of the ban lost money after paying for smaller cups, and tossing out larger ones.